Hewlett-Packard Research Paper Example | Topics and Well Written Essays - 500 words

Hewlett-Packard - Research Paper Example The company intends to follow an evolutionary trend for growth under the guidance of Apotheker, primarily focusing on the digital entertainment technology, portability and the expected increase in mobile computing. The new CEO has stressed upon the increasing awareness within the company about sustainability of operations and compliance of its products with the current stress on keeping the earth green and pollution free. The company intends and has already taken steps to develop product lines in coherence with these objectives. Apotheker intends to stabilize and retain the reputation of HP as the world’s largest technology company after the recent setbacks when the Directors’ had to sack the previous CEO Mark Hurd on disciplinary grounds and a downward slump in HP’s performance in the First Quarter of the year 2011 (Worthen & Sherr, 2011). Apotheker intends to promote ‘cloud computing’ from its own resources as well as in collaboration with other ma jor players’ in the field.